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What Would Our Greatest Generation Do?

Christopher M. Zehner, CFP®, CDFA®


As we adjust to the interruptions to our daily routines in the midst of the COVID-19 pandemic, I am reminded of the courage of our Greatest Generation. I believe each generation faces its own great challenge at some point. But while these are uncertain times for us, I can only imagine the disruption of lives in the days leading up to and during World War II.

The Allies came together to stand up to the Axis forces and ultimately win a costly war, a victory achieved through bravery, strength, resilience and cooperation. Today, the strength we can exhibit in the face of this pandemic is by not panicking. We can emulate the courage and commitment of our Greatest Generation by holding to our principles and remaining sensible about our life’s goals, including our long-term investment plans.

We can’t predict when or where the capital markets will find their bottom. But we will come through this difficult period. History tells us that at some point in the near future we will look back on this time as a great buying opportunity for long-term investors. The S&P 500 was down 34 percent during the October 1987 bear market, only to finish the year up around 2 percent.

Consider 2009: the capital markets were not only dealing with the Swine Flu outbreak but the Great Recession and Financial Crisis of 2007-2009. Those were exceedingly difficult times with exceptionally volatile markets, but equities began to claw their way upward toward what became an 11-year bull market.

This too shall pass.

The following chart shows how the MSCI ACWI Index performed before, during and after major virus outbreaks:

The information included in this document is for general, informational purposes only. It does not contain any investment advice and does not address any individual facts and circumstances. As such, it cannot be relied on as providing any investment advice. If you would like investment advice regarding your specific facts and circumstances, please contact a qualified financial advisor.

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The historical and current information as to rules, laws, guidelines or benefits contained in this document is a summary of information obtained from or prepared by other sources. It has not been independently verified, but was obtained from sources believed to be reliable. HBKS® Wealth Advisors does not guarantee the accuracy of this information and does not assume liability for any errors in information obtained from or prepared by these other sources.

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WWII US Soldiers

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