Iris Serrano, CFP®

Financial Advisor

Iris Serrano is a Financial Advisor dedicated to helping individuals and families achieve clarity, peace of mind, and confidence in their financial picture. She provides comprehensive financial planning and investment management, guiding clients through every stage of building, protecting, and preserving their wealth.

Iris earned her Bachelor’s degree in Finance with a concentration in Financial Services from Florida Gulf Coast University. Her approach to advising is rooted in education and empowerment, ensuring clients understand the “why” behind each financial decision.

Beyond her work as an advisor, Iris is deeply involved in the Southwest Florida community. She is an active member and ambassador of the Hispanic Chamber of Southwest Florida. As well as a leader in the Greater Fort Myers Chamber of Commerce. In her free time, Iris enjoys the performing arts where she participates in her local community theatre and plays the French horn with the Lee County Community Band.

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Insurance products offered through HBK Sorce Insurance LLC. Investment Advisory Services offered through HBK Sorce Advisory LLC, d.b.a. HBKS Wealth Advisors. Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC, headquartered at 80 State Street, Albany, NY 12207.  Purshe Kaplan Sterling Investments and HBKS® Wealth Advisors are not affiliated companies. Not FDIC Insured – Not Bank Guaranteed – May Lose Value, Including Loss of Principal – Not Insured By Any State or Federal Agency.

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