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Elite Life Management to Merge with HBKS Wealth Advisors


HBKS Wealth Advisors (HBKS) announced it is expanding its presence in Southwest Florida through a merger with Sarasota-based Elite Life Management (Elite). Elite, which recently completed its first year of operation, will join one of the nation’s largest and most recognized registered investment advisories.

“As HBKS continues to grow, we are always looking for talented individuals to add to our team,” noted Scott Cross, CFA, HBKS Principal and Chief Operating Officer. “This transaction is about adding Jeremy Shelby and his team to our roster. Sarasota is an attractive market, and adding talented people in strong markets is one way to ensure our continued growth.”

Jeremy Shelby established Elite Life Management LLC in 2020.

“We created Elite Life to better serve our clients and community by providing resources, strategies, and solutions that stretch far beyond the portfolio,” he explained. “We were looking for authenticity and scalability. To have an opportunity to work with an established firm like HBKS allows us to scale up as we remain true to our culture. We wanted to ensure we grow with quality as opposed to quantity and getting to know Scott and the HBKS team convinced us we knew we were making the right move.”

Shelby is an ex-professional athlete, having signed with the Baltimore Orioles in 2010. And while Elite serves a broad range of clients in the Sarasota area, he and his team also offer a platform designed for the “non-recessionary industry of professional sports,” he noted.

“Many athletes desire not only wealth but life management, and we are here to help them on and off the field. With a platform that customizes our services to meet their needs, including relocation, career mapping, real estate, and a program we call LABs (Life After Ball), we are here to help them successfully transition from a professional athlete to their next pursuit of happiness. We love our sports, but we are not limited to athletes. We serve high performers with elite careers: athletes, doctors, executives, and business owners alike all have similar needs and we can customize our services to meet them where they are.”

As an African American, Shelby has also designed his platform to connect with other Minorities. “We can provide services in an authentic way from a cultural perspective. We can build those relationships in an open and comfortable environment and overcome what is sometimes hard for clients dealing with unique barriers.”

Elite will retain its brand and continue to operate under the Elite name. “We will present ourselves as Elite Life with the power of HBKS supporting us. We remain the first point of contact but with a greater depth of services and resources behind us.”

“Jeremy and his team have worked hard to establish a culture of exceptional service,” Cross said. “Now, they have the strength of the financial planning and resources of HBKS to support their work and their clients.”

Insurance products offered through HBK Sorce Insurance LLC. Investment Advisory Services offered through HBK Sorce Advisory LLC, doing business as HBKS® Wealth Advisors, an SEC registered investment advisory firm. HBKS® Wealth Advisors is not a legal or accounting firm, and does not render legal, accounting or tax advice. Not FDIC Insured — Not Bank Guaranteed — May Lose Value, Including Loss of Principal — Not Insured By Any State or Federal Agency.

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