Back to Insights  /  Read More About Financial Planning

What to Look for When Hiring a Financial Advisor

Lawrence C. Fiorella

03/02/2021 — Download

The world of investment advice has changed dramatically in the last decade or so. If you wanted to invest you used to call a broker. They’d take your money, and each time they’d buy stocks or bonds or other investments on your behalf, they’d charge you a commission. Today, most people turn to a financial advisor who allocates your investments according to your risk profile and charges a fee based on a percentage of the overall value of your portfolio. As such, they’re not driven to make trades, only to grow your portfolio. As the TV ads say, “we make money when our clients make money.”

But there are further distinctions that should be considered before you decide to work with a particular financial advisor. Most importantly, you will want to work with someone who will start the relationship by learning all he or she can about your financial condition, goals, objectives, and needs. The financial advisor that will serve you best for the long term will take the time to ask a lot of questions so that he or she will know enough to help you achieve your financial goals, the reasons you are investing.

Here are a few things to look for to ensure you start a relationship with the right kind of advisor:

  • A Registered Investment Advisor. Look for an advisor who is associated with a Registered Investment Advisory (RIA), which means most importantly that the financial professional has to act on your behalf, has to put your interests before his or her own interests. If the firm you are working with is an RIA, your representative is a fiduciary. He or she is required by Securities and Exchange Commission law as well as by industry ethical standards to act on your behalf, to put your interests first, to eliminate or disclose any conflicts of interest.
  • Independence. One way to ensure you’re getting a “best in class” recommendation is to work with an advisor who doesn’t take commissions on the investment products he or she buys on your behalf. Another way to ensure you’re getting objective recommendations is to work with independent advisor, one who doesn’t work for a firm that has proprietary products. The largest national firms with their own branded mutual funds, insurance products, and other investment options have good products, of course. But no one firm will have the best—or for you the most appropriate—product in every class. It’s better to work with an independent advisor who has access to a full range of investment products but is not tied to, or incented to sell, a particular brand.
  • A firm that’s “big enough.” While you want an independent, unbiased advisor, you’ll also want to work with one that is associated with a firm large enough to support your advisor with the sophisticated resources advisors need to do their best work. Technology is as critical to your financial advisor as it is to your doctor. If you want a healthy portfolio, be sure the advisor you deal with has access to the high-end technological resources that allows them to assess funds and fund managers and to develop effective, informed investment strategies.
  • A financial plan. Perhaps most importantly, the advisor you choose to work with should demonstrate that he or she will take the time to get to know you and your objectives. Investing is about more than a return; it’s about meeting your long-term goals, from educating your children to retiring comfortably. You want to work with an advisor and firm that have a history of establishing and maintaining long-term relationships with their clients. That will tell a lot about how invested your advisor will be in your future.

Before You Hire an Advisor, Ask These Questions

  • How will you charge me? What other costs, such a mutual fund fees, will I incur and how much?
  • Do you receive commissions for the products you buy on my behalf?
  • Do you represent any particular products or brands that pay you commissions?
  • What are your limitations in terms of access to the full spectrum of financial products and services?
  • How will our relationship work—that is, how and how often will we communicate about my investments?
  • Will you create a financial plan for me before investing my money?
  • What asset allocation will you use for me—that is, how will you diversity my portfolio?
  • What other resources does your firm have in-house?
  • How can you ensure me that my assets will be invested in a tax-wise manner?
  • How will you measure and evaluate my investment performance?
  • Do you have other clients like me, that is, of similar age, life circumstances, wealth and financial objectives?
  • Tell me about the last two clients who left you?

HBKS Wealth Advisors is here to help. Call me at 716-672-7800 with your questions or for more information, or email me at


The information included in this document is for general, informational purposes only. It does not contain any investment advice and does not address any individual facts and circumstances. As such, it cannot be relied on as providing any investment advice. If you would like investment advice regarding your specific facts and circumstances, please contact a qualified financial advisor.

Any investment involves some degree of risk, and different types of investments involve varying degrees of risk, including loss of principal. It should not be assumed that future performance of any specific investment, strategy or allocation (including those recommended by HBKS® Wealth Advisors) will be profitable or equal the corresponding indicated or intended results or performance level(s). Past performance of any security, indices, strategy or allocation may not be indicative of future results.

The historical and current information as to rules, laws, guidelines or benefits contained in this document is a summary of information obtained from or prepared by other sources. It has not been independently verified, but was obtained from sources believed to be reliable. HBKS® Wealth Advisors does not guarantee the accuracy of this information and does not assume liability for any errors in information obtained from or prepared by these other sources.

HBKS® Wealth Advisors is not a legal or accounting firm, and does not render legal, accounting or tax advice. You should contact an attorney or CPA if you wish to receive legal, accounting or tax advice.

Top view financial advisor with client meeting

Speak to an Advisor

First Name*
Last Name*
Email Address*
Phone Number*